Literature :: essays research papers

ilton, John (1608-1674), English poet, whose rich, dense verse was a powerful influence on succeeding English poets, and whose prose was devoted to the defense of civil and religious liberty. Milton is often considered the greatest English poet after Shakespeare. Milton was born in London on December 9, 1608, and educated at Saint Paul's School and Christ's College, University of Cambridge. He intended to become a clergyman in the Church of England, but growing dissatisfaction with the state of the Anglican clergy together with his own developing poetic interests led him to abandon this purpose. From 1632 to 1638 he lived in his father's country home in Horton, Buckinghamshire, preparing himself for his poetic career by entering upon an ambitious program of reading the Latin and Greek classics and ecclesiastical and political history. From 1638 to 1639 he toured France and Italy, where he met the leading literary figures of the day. On his return to England, he settled in London and began writing a series of social, religious, and political tracts. In 1642 he married Mary Powell, who left him after a few weeks because of the incompatibility of their temperaments, but was reconciled to him in 1645; she gave birth to three daughters and a son before her death in 1652. In his writings, Milton supported the parliamentary cause in the civil war between Parliamentarians and Royalists, and in 1649 he was appointed foreign secretary by the government of the Commonwealth. He became totally blind about 1652 and thereafter carried on his literary work helped by an assistant; with the aid also of the poet Andrew Marvell, he fulfilled his government duties until the restoration of

Branding versus Brand Equity

Branding is technically defined as a way to be able to provide the clients a perfect impression about a certain product to make them finally decide to purchase it (Business.. n. p. ). On the other hand, brand equity is technically defined as a way to calculate the value of the brand (Wikipedia n. p. ). This paper entitled, â€Å"Branding versus Brand Equity† aims to look into the differences between two technical terms known as â€Å"branding† and â€Å"brand equity†.There are several differences between â€Å"branding† and â€Å"brand equity† and some of these are the following: First of all, branding carries the goal of a certain business or product wanting it to be the client’s first choice (Business.. n. p. ). Brand equity’s goal, on the other hand, is to find out â€Å"the value built up in a brand† (Wikipedia.. n. p. ). Second, to achieve the goal of branding as previously mentioned, what it takes for that to occur entails â€Å"building and managing a brand† (Business..n. p. ).Meanwhile, in brand equity, the goal of branding may be reached by â€Å"calculating then drawing a comparison between the expected future profits from the branded manufactured goods with the anticipated potential or upcoming revenue from an equivalent non-branded item† (Wikipedia n. p. ). Third, branding can provide the prospective clients an unyielding idea of what they are about to purchase, making it easier for them to decide to make a purchase (Business.. n. p. ).On the other hand, brand equity, makes it a little excruciating for a client to buy a certain product simply because brand equity may either be positive or negative (Wikipedia n. p. ). Positive here means that it may provide prospective clients an unbending thought with regards to the product or negative, which means, it may give forthcoming clients to see a product not worthy of attention and money (Wikipedia n. p. ). Fourth, since branding is foun ded on the goal which is to become the best alternative for prospective client, then it is most likely to result in a positive outcome (Business..n. p. ).On the other hand, since brand equity is founded on a neutral goal, then it is most likely to result in a bad management, and eventually, a bad product as well (Wikipedia n. p. ). Fifth, branding may be utilized by all types of companies, big and small alike (Business.. n. p. ). Brand equity, however, cannot cover all types, it is limited to large companies since it entails calculations and comparison of branded and non-branded products (Wikipedia.. n. p. ).Last but not least, branding seeks to build a flourishing brand by: 1) paying attention to the wants and needs of the clients; 2) staying honest and believing in your own brand; 3) keeping the simplicity of the brand; 4) being extensive; 5) making sure of the employees’ involvement and their believe and support on the brand itself; 6) proper articulation of the brand thro ugh print & television advertisements, leaflets, written communications etc so that the same slogan and idea is reinforced; 7) utilization of the same logo everywhere; 8) meeting the promises kept related to the â€Å"brand promises† and even exceeding if circumstances allow; and last but not least 9) looking for opportunities to improve the brand and continuously seeking for room for growth (Business.. n. p. ). Simply put, it focuses on what should be aware on, the quality, how much a client is aware of such, as the trend goes for brand equity (Wikipedia n. p. ). Conclusion Branding and brand equity are different in terms of goal, technique of reaching for that goal, in terms of appeal to clients, in terms of the size of the companies that it may serve, as well as, the focus (whether quality or quantity).

South Americas Uruguay and Its Geography

Uruguay is a country located in South America that shares its borders with Argentina and Brazil. The country is the second smallest in South America, after Suriname, with a land area of 68,037 square miles (176,215 sq km). Uruguay has a population of 3.3 million people. About 1.4 million of Uruguays citizens live within its capital of Montevideo and its surrounding areas. Uruguay is known as being one of South Americas most economically developed nations. Fast Facts: Uruguay Official Name: Oriental Republic of UruguayCapital: MontevideoPopulation: 3,369,299  (2018)Official Language: SpanishCurrency: Uruguayan pesos (UYU)Form of Government: Presidential republicClimate: Warm temperate; freezing temperatures almost unknownTotal Area: 68,037 square miles (176,215 square kilometers)Highest Point: Cerro Catedral at 1,686 feet (514 meters)Lowest Point: Atlantic Ocean at 0 feet (0 meters) History Prior to European arrival, the only inhabitants of Uruguay were the Charrua Indians. In 1516, the Spanish landed on Uruguays coast but the region was not settled until the 16th and 17th centuries due to hostilities with the Charrua and a lack of silver and gold. When Spain did begin to colonize the area, it introduced cattle, which later increased the areas wealth. In the early 18th century, the Spanish founded Montevideo as a military outpost. Throughout the 19th century, Uruguay was involved in several conflicts with the British, Spanish, and Portuguese. In 1811, Jose Gervasio Artigas launched a revolt against Spain and became the countrys national hero. In 1821, the region was annexed to Brazil by Portugal, but in 1825, after several revolts, it declared its independence from Brazil. It did decide, however, to maintain a regional federation with Argentina. In 1828 after a three-year war with Brazil, the Treaty of Montevideo declared Uruguay as an independent nation. In 1830, the new country adopted its first constitution and throughout the rest of the 19th century, Uruguays economy and government had various shifts. In addition, immigration, mainly from Europe, increased. From 1903 to 1907 and 1911 to 1915, President Jose Batlle y Ordoà ±ez established political, social, and economic reforms, However, by 1966, Uruguay was suffering from instability in these areas and underwent a constitutional amendment. A new constitution was then adopted in 1967 and by 1973, a military regime was put in place to run the government. This led to human rights abuses and in 1980, the military government was overthrown. In 1984, national elections were held and the country again began to improve politically, economically, and socially. Today, due to several more reforms and various elections throughout the late 1980s and into the 1990s and 2000s, Uruguay has one of the strongest economies in South America and a very high quality of life. Government Uruguay, officially called the Oriental Republic of Uruguay, is a constitutional republic with a chief of state and a head of government. Both of these positions are filled by Uruguays president. Uruguay also has a bicameral legislative assembly called the General Assembly that is made up of the Chamber of Senators and the Chamber of Representatives. The judicial branch is made up of the Supreme Court. Uruguay is also divided into 19 departments for local administration. Economics and Land Use Uruguays economy is considered very strong and is consistently one of the fastest-growing in South America. It is dominated by an export-oriented agricultural sector, according to the CIA World Factbook. The major agricultural products produced in Uruguay are rice, wheat, soybeans, barley, livestock, beef, fish, and forestry. Other industries include food processing, electrical machinery, transportation equipment, petroleum products, textiles, chemicals, and beverages. Uruguays workforce is also well-educated and its government spends a large part of its revenue on social welfare programs. Geography and Climate Uruguay is located in southern South America, with borders on the South Atlantic Ocean, Argentina, and Brazil. It is a relatively small country with a topography consisting mostly of rolling plains and low hills. Its coastal regions are made up of fertile lowlands. The country is also home to many rivers, and the Uruguay River and the Rio de la Plata are some of its largest. Uruguays climate is warm and temperate, and there are ​rarely, if ever, freezing temperatures in the country. More Facts About Uruguay 84% of Uruguays terrain is agricultural.88% of Uruguays population is estimated to be of European descent.Uruguays literacy rate is 98%.Uruguays official language is Spanish. Sources CIA - The World Factbook - Uruguay. Central Intelligence Agency.Uruguay: History, Geography, Government, and Culture- Infoplease.com. Infoplease.com.Uruguay. United States Department of State.